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The end of the year is often a time for reflection and evaluation. Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. In this article, we take a look at how to evaluate what is working (and not working) in a B2B content.

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your.

As an Art Director at a B2B website design agency, I see all types of websites. Some are great and some are not great. In this post, I share my favorite website designs and what makes them stand out. AppCard Why We Love Them: Smart Use of Color AppCard is an Application software for retailers.

Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer! In this post, I explain how Google Ads (formerly known as AdWords) work and why they make sense for most B2B companies.

Your B2B brand is your company’s promise. Every interaction with your customer shapes how they see your company, so make sure all channels are communicating the same thing. This should be an ongoing, strategic and intentional process. A successful B2B brand accurately communicates the why, how and what’s next. It encompasses your mission, capabilities, differentiators.

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel). In fact, 95% of our purchase decision making takes place in the subconscious mind. (Source: Harvard) The theory behind this is that as humans, we process thoughts and decisions in two different ways: consciously and.

Authored by Robin Maylone and Kara Jensen As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks. But what happens when you are.

Your B2B website is undeniably critical for new lead generation, but is it serving you well? This Halloween season we’d like to share the three most common web design issues that frighten off new leads – but not to worry we share tips on how to fix them! 1. Content Confusion Sure, your current clients.

The practice of branding began as early as 2,700 BCE to differentiate one person’s cattle from another by burning a distinctive symbol into the animal’s skin. Branding today is still a concept used to differentiate companies from their competition – but includes much more than just a unique symbol. There are three core parts to.