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Co-authored by Rachel Cunningham, Content Marketing Director, and Robin Maylone, Web Content Director Your B2B website content is one of the primary ranking factors for search engines. It’s also one of the essential ways that your prospects learn more about the products and services your company offers. So, how do you draft website copy that.

Search engine optimization (SEO) is more of an art than a science. Yes, there are best practices and several clear standards for SEO that make it seem like a science. However, when it comes to many aspects of SEO, you need a skilled yet creative approach. Choosing the right SEO terms requires creativity, knowledge of.

What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging, you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization? What Thought Leadership Is Not It might.

Bop Design Named One of Top 25 Digital Agencies on Yahoo! Finance.

Because Bop Design is 51% owned, controlled, and managed by a woman, Creative Principal Kara Jensen, we applied to be a WBENC-Certified Women’s Business Enterprise. We are happy to announce that we are officially WBENC certified! Here are a few reasons we are proud of this elite certification and what it means to Bop Design….