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Is your B2B marketing strategy looking a little tired? Has it lost that luster it once had? Are the results starting to stagnate? Is your audience fatigued by the same old stuff? If you are looking to pep up your existing B2B marketing strategy with fresh energy, we have a few tips to get you.

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. The importance of keeping up with your social media presence has only increased over the decades—everyone from Baby Boomers to Gen Z are logging on and connecting with.

Think of your sales process as the nucleus of your business.  This core process has a handful of variables that remain constant no matter the industry. Define Steps for Follow-up and Lead Management First, you need to create a clear and effective sales process. What happens when a lead comes in? Are you responding in.

Ever hear the phrase: “you never get a second chance to make a first impression”? Although this is certainly true for meeting new people, it also applies to your company’s B2B website design. So how do you tell your brand story online? Consider the preparation necessary for a business meeting. You likely outline and practice.