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I am continually trying to convince salespeople that inbound website leads should be a priority. Most salespeople still distrust B2B website leads, possibly because inbound web leads are relatively new. Also, salespeople have been trained to perform outbound sales and don’t know what to do with an inbound lead. I want salespeople to not only.

A contemporary B2B website is key for any company looking to generate leads online. To help keep your website looking fresh, we’ve compiled the top 5 B2B website design trends for 2019. While trends tend to organically morph over time, the new year is always a good time to take a look back and determine.

You only have a matter of seconds to engage website visitors and gain their trust in your brand. It takes less than 1 second for humans to form a first impression about a person and B2B websites are no different. When B2B websites aren’t designed with purpose and ease of use in mind, visitors often.

B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability. If revenue is the vibrant plant flourishing, leads are the seeds.

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? Whether this is your first time or 50th time as the subject matter expert for a piece of B2B marketing content, we’ve got.

Growth and success: two targets for 2019 content marketing strategies. While it’s easier said than done, there are several tips we’d like to share to help you set the stage for growth and success with your content efforts next year. A Well-Defined and Supported Strategy Plan: The best step to future success is a well-thought-out.

How do you decide if your content marketing strategy is effective? That’s the main question we will be answering in this article. Proper Tracking for B2B Content Marketing The first step in reviewing the effectiveness of your B2B content marketing strategy is to ensure you have the proper tracking tools in place. A good place.

At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We credit our success to a team that is reliable, communicative, and innovative. We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. On the.

During the final few weeks of the year, you might be asking, “How did this year go by so fast?!” You may also be thinking, “I’m not ready for 2019!” Heck, you may only be thinking, “Enough work, bring on the eggnog!” Whatever your state of mind, now is a good time to do some.

As Art Director at a B2B web design agency, I see a lot of website designs. While some of what defines “good” web design is subjective (color palettes, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons. In this article, I take a.