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There is a slew of questions that needs to be answered when building a new B2B website. One of the major questions that needs to be addressed before starting the web design process is whether you will have a custom website built or whether you will be using an existing template design. In this article,.

Bop Design: Designing Websites that Generate Sales Leads in CIO Review.

It’s a fact, clients want to know someone else’s experience with a product before they jump in for a purchase. For B2B companies, customer or client reviews are essential to a successful marketing strategy. According to Marketing Land, 90% of consumers say positive reviews influenced their purchasing decision. This “recommendation and review” culture for B2C.

If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase ­– it should not be an afterthought once your website is launched. In this blog, we take a quick look at how to fit your future B2B blogging strategy into.

We’ve all seen the TV commercials for those easy-to-build websites. It’s simple and can be done in under an hour – right? Yes, that is true for template website sites. However, for custom websites designed by experienced professionals with UX experience, the process takes longer and for good reason. As a B2B web design and.

We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the.

A common question we get from B2B companies is: “What should we be doing on social media?” Rather than launching into social media with posts of everything and anything, we suggest a targeted social strategy for B2B brands. Essentially, a “less is more” strategy focuses on sharing timely content on a select number of networks..

Motion and animation in web design are great tools for conveying messages or feelings, drawing attention to certain features, and explaining complex topics. There are a lot of B2B websites out there that are using motion and animation in interesting, unique ways. There are also a lot of websites who are falling short in their.

Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true or effective. In this blog, we take a look at common SEO.

It’s true that custom photography is more impactful, but for many businesses, particularly service-based business like SaaS companies or financial firms, custom photography isn’t realistic. For these service-based businesses, custom photography won’t necessarily translate the values or features of a professional service. Rather than have a flat website with zero imagery, website designers often harness.