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Before you put together a content marketing strategy, there are several critical things to consider. In this article, we share the top things to ask yourself and your team before you sit down to draft up a B2B content marketing strategy for your brand. What Is the Value of the Content? A major mistake firms.

Since opening our B2B marketing agency, we’ve stressed how our marketing collateral—specifically our website design—support the sales process. There are significant differences to a B2B sale that have a major impact on how B2B should be marketed versus B2C. B2B vs. B2C The primary difference between B2B and B2C is the time between discovery and.

When you hire an agency to design and build a website for your B2B firm, a lot happens behind the scenes that you may not realize.  Designing a B2B website from start to finish involves many specialized team members and can take hundreds of hours to complete. As the client, you see probably 20% of.

One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. Or, does one? While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. As such, we’ve put together 5 simple questions you or your marketing team can ask.

There is an interesting dynamic in the marketing world. Everything that appears to be B2C marketing is just called “marketing.” At Bop Design, our issue with that is that marketing consumer products or services is not the same as B2B marketing. When people outside of B2B companies ask us, “Isn’t it all the same?” we.