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Social media is a great way to promote and share your company’s content with your followers and their connections. The only problem is that the organic reach of your social posts is on the decline. Don’t worry, it’s not your fault and there is something you can do about it. While it’s annoying that your.

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no ceremonial handing off of leads to sales. In the B2B space, many marketing professionals are also required to wear a sales hat and tasked with nurturing leads from.

We’ve talked a lot best practices for converting website leads. One of the main things we see companies take for granted in the sales conversion process is responsiveness. When an inbound lead comes in or a prospect emails your team, how your B2B marketing and sales team handles that lead often determines whether your firm.

This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated. The real answer is that a strong content strategy should include a mix.

Content marketing shows up in a variety of places and in a range of media, including everything from blog posts, to articles published on third-party sites, to infographics, to mobile apps, to printed guides, and videos. Regardless of the different media channels employed in B2B content marketing, it’s critical that your website acts as the.

An essential component of a successful B2B content marketing strategy is a well-built editorial calendar. Think of an editorial calendar as a guide or a structure for all the content that will be crafted to deliver on your strategic content marketing goals. In my experience, one of the main reasons content marketing strategies fail or.

When implemented correctly, content marketing offers a lot of value to potential clients in the way of education and tools to be better at their jobs. The benefits to companies who execute a well-crafted B2B content marketing strategy are a proliferation of new client leads, tools to nurture leads throughout the sales process, and building.