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A SaaS Buyer’s Journey A few years ago, when researching a new project management software tool for Bop Design, I did what most prospective buyers do. I came up with a list of requirements, searched the web for top project management tools and talked to other people in the industry. This resulted in a very.

Your website is arguably the most important sales tool in your B2B marketing arsenal. Most of your prospective customers visit your website to determine whether your product or service is a good fit for their business. The thing is, they are checking out your competitor’s websites as well. So, how do you stand out? Having.

In the rapidly evolving marketplace, content marketing has become a priority for a variety of reasons. Content marketing is a great way to build your brand’s authority in the field, educate clients and prospects about your products and services, get your brand in front of your target market, and establish trust and credibility with your.

Whether your tech firm sells services software or products, you want your content marketing efforts to educate and engage your target audience. These efforts should result in a more educated buyer and hopefully position your firm as the best option. As subject matter experts in your tech field, it’s easy to come up with topics to.

I am lucky enough to be part of a constantly evolving sales team here at Bop Design. Our Business Principal who has an MBA is always pushing us to think outside the box.  We have over 500 unique visitors to our B2B website daily and I have crafted a system in which I can evaluate.

A new website is an exciting (and sometimes terrifying) endeavor for many companies. It’s exciting because you have the opportunity to create a dynamic digital presence for your brand that truly speaks to your customers and relates the real values of your business. On the other hand, there are so many options, decisions to make,.

There is a lot you can do to drive traffic to your B2B website: on-page search engine optimization (SEO), promoting it on social media channels, search engine marketing (SEM), display ads, direct mailers, and email campaigns, just to name a few. However, what good is all that great visitor traffic if your website if you.

It’s imperative that you choose the right partner for your content marketing strategy. In this guide, you’ll get the resources you need to determine who the right partner is for you and how you can prepare.

You don’t have to be a web design pro to manage a B2B web design project. In fact, most clients we work with are marketing professionals, not web design professionals. However, to make the project smoother for you and your team, we’ve compiled 11 essential web design terms that you will need to know throughout.