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Crafting a professional website or blog is more than just sitting down and typing up the text. To create an effective, impactful web page or blog, it’s important to take the time to plan for success. In this blog, we discuss the basics of content planning, including steps you can take to ensure the creation.

5 Common Mistakes in B2B Digital Ad Campaigns in Chief Marketer.

You’ve finally been able to get buy-in at your company to launch a content marketing strategy. Before you begin, it’s important to take a step back and set content goals. Here is your quick-reference guide to what you need to know about setting goals for your B2B content marketing strategy. What Is Your Main Goal?.

The theme for most marketing seminars in 2016 was dedicated to the top of the funnel. How to drive more leads to your funnel, to your website, to your landing page, to your backyard b-b-q; if you needed to drive traffic, everyone had a solution. But what do you do once you have captured that.

Who you choose to host your website is a critical decision that will impact the overall performance of your B2B website. However, many businesses don’t take the time to re-evaluate their current website hosting company or properly vet a new hosting provider. In many cases, this is simply due to lack of knowledge or time..

Not long ago, you only needed to think about how a website displayed on a desktop computer. Then mobile devices gained popularity (and functionality), so web designers started creating mobile-friendly versions of websites to display on mobile phones. Then there was a shift to responsive web design that served up a rendition of the website.

At Bop Design, we create custom B2B websites that use the WordPress CMS. Why? In our experience, we’ve found WordPress’s CMS to be the most intuitive and easiest for non-web developers to update. This means our clients can make updates and changes to their websites without having to go to their IT department every time.

A strong B2B website increases the visibility of your brand and attracts your ideal target market. Once you have driven the right traffic to your website, it’s time to focus on converting those visitors into leads. In this blog, we are going to show you how to create great CTAs to convert website visitors into.

Things are going great, your website is getting a lot of great organic and paid traffic, visitors are spending a good amount of time on your website and visiting several pages per session. The only (and major) issue is that you don’t have any leads to show for all this great traffic. What’s the problem?.