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There is a trend in the marketing world to push out as much content as possible, based on the assumption that more content gets better results. However, this assumption is not necessarily true. At Bop Design, rather than encouraging our clients to produce as many content marketing pieces as possible, we instead focus on producing.

How to Maximize Your Blog and Work Smarter, Not Harder on The Online Marketing Institute Blog.

Creating and executing a content marketing strategy is easy. You just start blogging, right?. Simple. Not so fast. We can all agree that B2B content marketing is not rocket science, but it’s definitely not easy. Successful content marketing does require a clear, defined strategy in order to be effective. We’ve created a simple 11-step guide.

It happens. You look at your Google Analytics traffic and the traffic to your blog is sad. No one is downloading your white papers and ebooks. You can’t get anyone to publish your guest blog articles. Your social media posts just sit and want for engagement and likes. No one in your company has the.

Guest blogging typically comes up amongst SEO specialists and content marketers when talking about earning high-quality backlinks to a website. However, guest blogging is so much more than just a reputable backlink from a relevant website. A guest blog outreach strategy is an essential part of a successful content marketing plan for several reasons: First,.

It’s important for B2B firms to have a polished, professional web design that tells the company’s story visually and helps them stand out from their competitors. However, if the B2B website design makes the four simple mistakes listed below, the design may harm the brand’s image rather than help it. Lacks a Unique Value Proposition.

You want your B2B website to accurately position your firm’s brand and be a resource for current and potential clients. In order to do so, there are several things that your website must absolutely have to be effective. Clean, Organized, Professional Design You wouldn’t hire someone who doesn’t come to an interview well-dressed, why should.

Your website is typically the central hub of a marketing strategy—it’s the place where you direct all traffic and is a resource for potential clients and your sales team. If your website is managed optimally, it can also be a great source for lead generation. If you are considering launching a brand new B2B website design,.

Interested in a new B2B web design for your firm? Check out these statistics on website design and user experience before you start designing a new website. These statistics will help to determine priorities for your new website design and guide your overall project.  Web Design & The User Experience 47% of people expect a.

The time has come. You have finally been able to convince the executive team that your B2B firm’s existing website isn’t delivering any value (and may actually be hurting your brand’s image). If you haven’t gotten to this point yet, stop and read What Your B2B Web Design Says About Your Firm. Time to shop.