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When designing and developing a website, properly measuring a website’s ongoing performance is an important step to ensuring your marketing plans are giving you desired results. Since the introduction and roll out of the new Google Analytics Universal, account owners now see a dramatic change in possibly the most important metric you can pull. “Visits”.

Bop Design Advises On Content Marketing For B2B Audiences on Pittsburgh Post-Gazette

When starting content marketing, it can be difficult to determine how “beginner” or “advanced” your topics need to be. Writing too rudimentary can limit potential customer’s interest in doing business with you (think about “I only hire people who know more than me” mentality). Yet writing too advanced may alienate or turn off your audience..

Bop Design Shares Five Methods to Find Twitter Niches on Digital Media Designer

When starting out on Twitter marketing, it’s difficult to cut through the noise to find your unique audience. Looking through a brand’s “following” list you’ll find a lot of the same accounts—@BarackObama, @NYTimes, @Mashable—but are those tweets truly providing value to your social efforts? When searching for niche audiences, here are some helpful (and mostly.

Jeremy Durant Shares How to Be Successful With B2B Facebook on Business2Community.com

Facebook is typically the less traversed social media platform in the world of B2B. It’s B2C roots, as well as the recent not-organic-friendly algorithm updates, are leaving many B2B marketers wondering if this tactic is worthwhile. Before you throw in the towel, remember that Facebook still has value as the largest social media platform. It.

Bop Design Launches New Responsive Website for Brain Parade on Sacramento Bee

Bop Design Provides Advice on Concerns Around Guest Blogging on Inside Bay Area

In January, Google Webspam’s Matt Cutts declared guest blogging a spammy practice. For the next 24 hours, the marketing world was in a flurry, desperately trying to figure out a substitute off-page SEO tactic. Three months later and what is the marketing world up to? Well, we’re still guest blogging but with a different purpose..