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As businesses adopt company Twitter handles, many encourage senior leadership to adopt their own profiles and tweet on behalf of the brand. Doing this lends an authentic voice and face to the digital conversation. One prime example is broadcast news stations, which take the on-screen news anchor’s personality and amplify it through social media. While.

Bop Design Announces Tips for Designing a More Effective Landing Page on Kansas City Star.

A landing page is probably the most important single element for any small business website. It outstrips all other web pages when it comes to capturing and converting potential sales leads. So there’s a lot riding on the design of this key page. Some small businesses mistakenly use their home page as a landing page..

Bop Design Releases B2B Digital Guide to Social Media Advertising on Boston Globe.

“You need a million dollar ad budget.” “It’s only useful for B2C companies.” “It’s not a sales driver.” Many B2B businesses shrug off social media advertising assuming it’s not an effective marketing tactic for their specific needs. Ignoring this opportunity gives your competitors an advantage in communicating directly to your audience, promoting products and services,.

Bop Discusses How To Make the Subject Line Work for Email Marketing on The San Luis Obispo Tribune.

Whether you’re sending a marketing email, a company newsletter, or a special product promotion, the goal is to make your intended readers click to open your message. A compelling email subject line will convince them to take that crucial next step. How can you get your email recipients to open your message? Following these tips.

Bop Design Releases Pros and Cons of Responsive Web Design on Pittsburgh Post-Gazette.

Healthcare.gov Fails Testing Before Launch, Bop Design Principal Jeremy Durant Stresses Importance of Website Backend on International Business Journal.

You may be hearing talk lately about responsive web design and wondering if it’s right for your business. In this article, we break down the pros and cons of a responsive website to help you determine if the strategy solves your business marketing needs. What is responsive web design? Responsive websites have specific back-end coding.