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Businesses are often surprised by the 12 – 14 week design and development phase to produce a website. It’s difficult to realize a large portion of that time website design agencies spend making customized changes to fit your business needs. Between tweaking header typography to adjusting image resolutions, the time put into the backend saves.

How can you differentiate yourself from your B2B competition? Start by establishing your company as a “go-to” source of valuable content, particularly if products and services in your field are complex and not easily grasped by prospective customers. These customers are hungry for content that directly addresses the challenges they face—and finding that needle of information in a seemingly infinite haystack of online content is a pressing challenge in and of itself.

Bop Design Creative Principal Kara Jensen Shares Importance of Brand Cohesion Following Apple iPad Air Launch on Miami Herald.

Did watching Apple’s iPad Air launch this week leave you in awe and inspired? Apple CEO Tim Cook and team delivered yet another professional and fresh presentation reflective of their core brand. While Apple’s budget allows them to host large-scale announcements, we believe elements of the launch can apply to smaller businesses armed only with.

Bop Announces Tips on Naming Your Business for Entrepreneurs on Santa Cruz Sentinel.

What’s in a name? When it comes to your business, just about everything. The name of your business is literally the first thing prospective customers learn about you. The right name can trigger interest, get some buzz going and pave the way to customer interaction. The wrong name fails to register on anyone’s radar or,.

Bop Design Shares Insight on Benefits of Working with an Outside Marketing Agency on SiliconValley.com.

As marketing budgets become leaner and expectations higher, B2B companies struggle searching for ways to stretch their dollars while still providing the best marketing communications plan that optimizes brand awareness, increases lead generation, and sells products and services.

Though the majority of your business might come through personal connections, most potential clients will want to check out your services before contacting you. A dated or confusing website can inadvertently stall new business. Worse yet, it can turn potential clients away from you and into the arms of your competitors. If you operate in.

Free gifts and promotions are reliable marketing tactics that attract attention from potential clients. A useful branded item can breed familiarity with your clients and keep your business top of mind. However, hasty or inappropriate product promotions can result in a waste of money and boxes of unused items in your office storage area. Here’s.