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On June 30, 2013, Bop Design sponsored and participated in the 16th annual Coronado Low Tide Ride & Stride. 1,000 people participated in the event – 27 being part of the Bop Design team. The Low Tide Ride & Stride donates the majority of funds raised to our wounded warriors, primarily the Comprehensive Combat Complex.

Being a designer for over a decade now, I’ve witnessed many clients let their personal preferences dictate design and thwart the overall objective of the design. The purpose of graphic and web design is to communicate and support marketing objectives. Marketing all goes back to meeting the unmet psychological needs and wants of your target.

Bop Design Receives AMA San Diego Amy Award for Best Product/Service Launch for Client, Malk Sustainability Partners on CBS Money Watch

Back in the “old days,” the Internet was a lot like the Wild West. There were few standards for coding, page design, and browser compatibility. Many different web browsers vied for market dominance. And with the lack of standards, most websites did not work well with all browsers. If you needed information from a web.

Bop Announces Marketing a Product is Different than Marketing a Service on Newsday

Every business needs a marketing plan—a strategy for reaching its target audience with a message that’s designed to appeal to their needs and desires, or offer solutions to their problems. But there’s a world of difference between putting together a marketing plan when you’re in the business of selling lawn mowers or when you own.

Bop Design Warns Against Settling for “Perfect” Website on Digital Journal

The Pantone Color Matching System is a universally accepted system for identifying, matching and communicating colors across virtually all forms of product design and marketing. Using this system ensures that colors in printed pieces precisely match a designer’s preferred color choices and that colors online perform properly in differing web browsers. In this respect, Pantone.

Bop Design Provides Tips on Optimizing a Home Page to Increase Usability and a Visitor’s Longevity on TechNews

Bop Design Announces the Future of Print Design on Digital Journal