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Branding is a key ingredient in any marketing plan. Your brand communicates who you are and what you do as a business. It helps you stand out from competitors in your market. And it represents a promise to your customers that when they buy your product or service, they will receive a certain value every.

When building websites, site designers and copywriters get most of the attention. However, there’s another key player that often gets overlooked in the process: the web developer. The designer creates the look and feel of the website, and the writer crafts the content. But it’s the developer who pulls it all together by writing the.

Bop Design Announces the Advantages of Organizing Web Leads in a CRM on LA Daily News

When was the last time you looked at your business website through a visitor’s eyes? If your website’s look hasn’t changed recently, consider the impression it makes on first-time visitors (and prospective customers) who see the same content and graphic elements time and again. A bored visitor isn’t a repeat visitor. You may have loved.

Bop Design Announces the Coming of Universal Touch Navigation on CBS Money Watch

For decades, printed marketing materials have served as both the backbone and the workhorse for marketing communications efforts. From brochures and one-sheets to white papers, client advisories and more, printed materials have led the way in conveying a company’s image and marketing messages to prospects and customers. Then along came the Internet and social media,.

Bop Design Announces Best Small Business Case Studies Use “Situation, Solution, Results” Formula on SF Gate

A business with a full sales pipeline is generally a healthy business – unless all those leads get squandered due to mismanagement and/or poor organization. Using a customer relationship management (CRM) software program to properly organize web leads offers many advantages. It allows you to easily segment leads into specific categories so that they automatically.

A user’s experience on a desktop or laptop computer is dramatically different than with an iPhone, iPad or other touchscreen device. For one thing, instead of a mouse, you’re using your finger. Plenty of other design changes for the increased use of tablets are likely in the works as well. Web designers should anticipate that.

Bop Design Announces Tips to Convert Web Leads Into Paying Customers on Wall Street Journal MarketWatch