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Marketing is a challenge for any business, but especially for small businesses with limited resources. That’s why identifying your ideal client is so important. When you don’t know who to market to, you end up marketing to everybody, which is a sure recipe for failure. Identifying your ideal client narrows the scope of your marketing.

Bop Design Announces the Importance of Knowing Your Ideal Client on Boston Globe

Bop Design Announces Tips for Facing the Future of Office Design on Miami Herald

Most companies pay a lot of attention to the design of their websites, marketing collateral, logos, and other marketing tools. And rightfully so, as professionally designed marketing materials are essential for attracting new clients and growing the business. But what about your office? Today’s work environment is undergoing radical change. And unless you design your.

Have you ever visited a website that hasn’t been updated in several years? It’s like walking through a bricks-and-mortar store with almost no product on the shelves. You can almost feel the cyber-cobwebs hanging off the corners of the outdated web pages. A website that hasn’t been touched in years raises troubling questions for site.

Leaders in the business world rarely find themselves only rarely dabbling in the vast field of art and design. But on those rare occasions when your company is going through a rebranding or is implementing new marketing materials, you may find yourself thinking about how to best communicate the ideal image of your business. You.

While surfing the web, it’s likely at some point in time you’ve read or heard about browser cookies. Some websites will include a notice about the usage of browser cookies in their privacy policy or terms of service statements. Sometimes you’ll see a note that browser cookies are required to log into services such as.

LinkedIn is truly about connections. And as such, it can be a great resource for targeted networking. By joining groups, attending events and utilizing current connections to make new connections, you can grow your business network, and advertise your skills – expanding your reach and your brand. When you start using LinkedIn, think about goals..

Automotive Technology Group (ATG) specializes in automotive engineering, low-volume manufacturing, and motorsport program management. ATG has worked with well-known brands such as Chrysler, Volvo, and Southern California Edison to create special projects, particularly in the area of electric vehicles and hybrids. As a well-respected and highly skilled automotive engineering firm, ATG needed a website design.

Bop Design Releases Tips for Targeted Networking via LinkedIn on CBS Moneywatch