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Have you noticed how people in our culture have evolved from readers into scanners? People will still sit down to read a good book or magazine for entertainment purposes. But when it comes to business communications, most of us simply don’t have time to read all the details anymore – a fact that has serious.

Unless you have real elves toiling in your workshop, the holiday season usually isn’t such a great time for B2B marketing. That’s the conventional wisdom, anyway. But times like these call for unconventional measures. Even if you’re busy planning ways to kick off business after the New Year, there’s really no excuse for not staying.

Imagine the horror of visiting your company website and discovering that a hacker has defaced it. Or still worse, logging into your online banking account and finding out that a cyber thief has made off with all your money. You may think this only happens to other people. But get lazy or careless when creating.

Bob Design Cautions Against Over-Reliance on Marketing Automation on San Diego Union-Tribune

To comment or not to comment—that is the question. Of course, Shakespeare didn’t write it quite like that. But if he lived in our era and ran a B2B website, he might have. The Internet makes it easy to engage in a two-way dialog with your prospects and clients, especially using blogs and online articles..

Kirby & McGuinn is a San Diego law firm with exceptional qualifications and experience in the fields of secured lending, commercial collection, and creditor rights. Their previous website needed to be refreshed. The content was strong but the dull design and Flash elements made for an unimpressive presentation. The website wouldn’t display properly on many.

These days, more and more companies have jumped aboard the automated marketing train, using processes such as online lead tracking, email follow-up, and social media communication to enhance and improve their marketing efforts. When done well, automated marketing systems offer a number of benefits. They allow companies to track and measure the effectiveness of marketing.

Many lessons can be learned from the 2012 presidential campaign, one of the most contentious in recent history. While the ’08 presidential election proved the power of social media on a grand scale, ’12 was more about messaging and strategy — specifically, about getting those elements right. The Obama camp obviously hit the ball out.

Kara Jensen is a Finalist for the San Diego Business Journal Most Admired CEO of 2012 on SDBJ

It’s easy to find reasons to put off redesigning your company website. Too expensive. Too time-consuming. Too complicated. The only logical response to all those excuses: Too bad. Too Many Reasons, Too Little Time Far too many business owners procrastinate when it comes to website redesign. Don’t be among them. It can hurt your business.