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SEO is a necessary part of marketing. If you ignore SEO or focus on outdated tactics, your search engine rankings will suffer and so will your business. In part one of this two-part blog, we discussed the importance of keyword research and how you can perform a basic type of research to start your SEO.

If anyone should know your business like the back of your hand, it’s you. But do you know your business’ website just as intimately? If not, don’t expect your site visitors to get to know it very well. In fact, they might not even stick around if it doesn’t contain some very basic elements. While.

It goes without saying that any business that’s serious about success needs a website…you wouldn’t be reading this blog if that wasn’t true. But just having a website in itself is not a competitive advantage. As a business owner, you need to make sure your site is generating leads and positioning you as a thought.

Should I advertise my business on social media? That’s a question many small businesses are wrestling with today. The answer is – it depends. Specifically, it depends on your target audience and your marketing goals. Most small businesses can benefit from a well-designed social media advertising strategy. The key is to make sure that you.

The holiday season is quickly approaching. It is time to start planning your travels, dinner parties, gift shopping and prepping the house for company. Most of us start holiday planning early in our personal life, but many of us neglect putting together a holiday marketing plan for our businesses. A holiday marketing plan can be.

Search engine optimization is necessary for any business that wants to remain competitive. Most B2C companies understand that. Unfortunately, as is often the case with new marketing tactics, some B2B businesses are still behind the times with SEO. Far too many B2B businesses either ignore SEO altogether or focus on one narrow aspect. In the.

One may think that a physical brochure isn’t necessary anymore in this digital era, but guess again. A professionally designed and printed brochure can be a vital lead-nurturing tool.  When you meet someone face-to-face for the first time, whether it be at an event, tradeshow or an initial sales meeting, you take the time to.

Synergy Financial Group is a Baltimore financial services firm. They provide independent, non-product oriented financial advice for families and small- to medium-sized business owners. With each of the advisors averaging over 18 years of experience, Synergy Financial Group is committed to helping their clients pursue financial independence. The previous website was out of date. The.

Bop Design Releases Tips on Increasing E-mail Newsletter Success Rates on CBS Moneywatch

E-mail newsletters have been around since the early days of the Internet. Compared to new technologies like Twitter and Facebook, they may seem old-fashioned. But there’s a reason that smart companies use them as part of their marketing strategy – they work! A professional email newsletter serves many important goals. First and foremost, it keeps.