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Bop Design Ranks Presidential Candidates’ Social Media and Applies to Small Business Marketing on the San Francisco Chronicle

NEXT TURN (http://wwww.nextturnconsulting.com/) is a an organizational consulting firm focused on improving the human aspects of business. Based in the Bay Area, NEXT TURN is led by Jill McGillen, a recognized authority in business consulting. Jill is one of sixty certified Inscape DiSC® System instructors. NEXT TURN’s clients are private and public companies as well.

In A Website That Works, Mark O’Brien recommends that firms add 2,000 words of unique, expert content to their website every month. This not only helps with SEO (especially in the long-term as your library of content grows), but it also positions your website as an educational resource for clients and prospects. For most businesses,.

Since the recognition of the importance of a visual identity is increasing, many companies seeking a new website design to increase business leads often get so caught up in the designs that they tend to forget the importance of the content of their website. Both the design and the content of your website are extremely.

On average, I meet 5 to 10 entrepreneurs a week. When I meet with them, I ask them questions like: Who is your ideal customer? Who are good referral sources? Where do you network? How do you attract customers? 95% of the time entrepreneurs tell me that all customers come from referrals or networking and.

The process of creating a new website design for a client is a collaborative one. Not only do members of the Bop Design team work together, but we also work with our clients to give them a website that resonates with their target market. This collaborative process is impossible without constructive feedback. For those not.

December is typically a time for companies to develop a marketing plan for the coming year. As 2011 winds down and companies determine a plan to attract new clients and increase revenue for 2012, Bop Design, a marketing agency based in San Diego and New Jersey, reminds small businesses of five critical trends and components.

Bop Design Offers 5 Tips on 2012 Small Business Marketing Plans on Miami Herald

One of the first deliverables we present to our clients in a website design project is the sitemap. This seemingly simple document, usually no more than a page in length, often causes a great deal of confusion. The sitemap is a critical piece of every website, so it’s important to understand it. The sitemap is.

Images and photos are often overlooked when optimizing a website. Although they don’t carry as much SEO weight as they used to, it doesn’t mean they should be ignored. Here are 5 tips to maximizing results through images and photos: File Name The file name is the name of the image or photo that is.