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How to Prove to Your Boss that Content Marketing Adds Value on the Wpromote blog.

As you know, how your company is perceived by potential prospects has a huge impact on whether that prospect becomes a new client. The B2B branding process is different for every firm, but there are several common mistakes companies make in branding a business. Here, we take a look at 5 major B2B branding mistakes.

21 Experts Share the Single Most Important Ingredient of a Successful Customer Acquisition Strategy on NG Data

The 4 Buying Stages of Content Marketing on the Social Garden Blog

One of the major factors behind a successful brand strategy is consistency. Without a consistent B2B brand strategy, there is confusion, which can lead to mistrust or the wrong perception. Whether you have recently created a brand, rebranded your firm, or are looking to revamp your existing branding strategy, we have 4 tips to help.

Rebranding is an essential, yet uncertain marketing strategy to redefine a company’s look and professional image. Rebranding is a common technique that companies use to distinguish themselves from competitors, regain market share or reduce negative press. Rebranding can be difficult if customers are already comfortable with the current image and associated product or services. Rebranding.

Think fast – what’s the first thing you do when you need a B2B service provider? If you answered, “Google it,” you aren’t alone. Many people searching for B2B service provider turn to the internet first.  This little (unscientific) experiment is important because it demonstrates that your B2B web design often is the first impression.

As a San Diego web design firm creating B2B websites, we’ve worked with hundreds of clients to create unique, engaging websites. Over the years, we’ve helped clients through the process by answering common questions, addressing concerns that crop up during the project, and sharing best practices on building websites. As such, we are always looking.

4 Easy Ways You Can Increase the Impact of Your Content Marketing Today on OSN

Web Design Engineered for End Users and Search Engines on Visibility Magazine