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Many people believe branding is simply the creation of a logo and tagline. While a new logo and tagline may be several of the deliverables of a B2B branding process, they aren’t the sum of the process. When it comes to creating a new brand or refreshing an existing brand, there are a variety of.

Unless you are a seasoned marketing professional, all the terms people throw around when discussing branding can be confusing. We work on B2B branding projects everyday and understand how all the lingo can appear to mean various things to different people. To provide clarity, we’ve compiled a short list of key branding terms and their.

The B2B content marketing goals differ over the course of a sale. In the fourth and final part of an interview by the SD AMA, Jeremy Durant of Bop Design shares how content for B2B businesses can be measured for effectiveness. The interview was conducted by Jimmy Page, Vice President of Content and Analytics at.

Jeremy Durant Is Interviewed on B2B Marketing by Media Shower

Bop Design Speaks about Content Marketing to Mihaylo Students at CSUF

The content marketing strategy for B2B companies changes throughout the sales funnel. In this second part of an interview by the SD AMA, Jeremy Durant of Bop Design discusses how content can be tailored specifically for the Decision Phase of the sales funnel for B2B firms. All interviews were by Jimmy Page, Vice President of.

The B2B content marketing focus changes throughout the sales funnel. In this third part of an interview by the SD AMA, Jeremy Durant of Bop Design shares how content should be modified for the Consideration and Decision Phases of the sales funnel for B2B companies. All interviews were hosted by Jimmy Page, Vice President of.

When updating your B2B web design, one of the best things you can do is incorporate a responsive design. A responsive website allows you to have one website with one URL that will display properly on any device a website visitor is using. Whether your prospective client is searching for your business on a smartphone,.

Part 1 of 4: Content Marketing for B2B Companies: An Interview with Jeremy Durant Content Marketing is a big topic, especially for B2B companies looking to ramp up inbound leads. In a recent interview by the SD AMA, Jeremy Durant of Bop Design was asked about content marketing and applications for B2B companies. All interviews.

B2B Website Agency Speaks to CSUF Marketing Students on CNBC