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The decision has been made. Your organization has finally decided to revamp or launch a new B2B website that will accurately represent your products and services. What next? As a B2B company, it’s unlikely you have a full-time, experienced web developer, knowledgeable web designer, and professional copywriter on staff. Additionally, you probably don’t have the.

Responsive web design is not just a buzzword in B2B website design or a passing trend to ignore. Rather, it’s the new standard in professional web design and search engine optimization. What Is Responsive Design? First, it is not synonymous with mobile optimized design. Responsive design is called “responsive” because it responds to the user.

You or your superiors may be asking, “Why do we need a new website?” At its core, a B2B website is the digital face of your business and often the first step a potential client will take in evaluating your company. Did you know that it’s actually fairly common for potential clients to determine if.

Bop Design discusses Content Marketing on AMA’s This Week in Marketing

Business Principal, Jeremy Durant, discusses Brand Building on Spin Sucks

Lead generation is the most common objective of a B2B website. People mistakenly think that on-page SEO will immediately help with lead generation once their new website goes live. That’s typically not the case—organic website traffic can take awhile. If you want immediate website traffic on your B2B website, AdWords is the most viable option..

Bop Design Releases a B2B Re-Branding Guide on Bloomberg Businessweek

Bop Design Releases a Content Marketing B2B Sales Guide on PR Wire.

“Market segmentation” and “buyer personas” are sometimes pushed to the side as a lofty, unimportant part of a marketing strategy. The truth is, these audiences should be determined before any marketing collateral is created. It’s especially true for a website, which will serve as the primary branding and lead generation tool for a business. Couple.

When a person is a described as “such a salesperson,” I never consider this a compliment. In the sales process, no one wants to feel like they’re being sold to. Rather, a prospect wants to feel like they are being helped and being recommended the optimal sales solution. The following are ways to ensure that.