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Bop Design Explains SEO and Keyword Research on Spin Sucks

Bop Design Listed As Top 100 Fastest Growing Private Companies by San Diego Business Journal

Calls to action (CTA) are an important component to any B2B website. Acting as a special banner, button or graphic text on a webpage, a CTA is meant to prompt the website visitor to perform a specific desired action and continue down the sales funnel. So what makes an effective CTA? One word: Variety. Keeping.

B2C gets to have all the fun. Product promotions, coupons, eCommerce tracking—it’s a marketers dreamland of opportunities. Yet in the B2B website world, little thought is given to how a website can play a critical role marketing a business—let alone support the sales process. Today, prospective clients are able to search outside their network of.

Responsive web design is celebrated as the solution for web designers and developers to restructure the appearance of a website across all digital devices (e.g. desktop, laptop, tablet and mobile). But there are other benefits to a responsive website aside from design and usability. SEO plays a huge role in the success of a website,.

Bop Design Issues List of the Top 10 WordPress Plugins for Content Management on The Boston Globe

Bop Design Shares Marketing Tactics to Improve A Financial Firm’s Brand on Santa Cruz Sentinel

Content has blown up in the marketing world and with it the free and paid tools to help manage it. And since 1 in 5 websites on the Internet use WordPress as their CMS, it’s for good reason that helpful WP plugins are rolling out to help us manage our content. Since creating and editing.

Financial firms face the challenge that most of their target audience assumes all firms are the same. Every firm claims their services are “forward thinking,” “professional” and “out of the box”—so how can one differentiate? Our answer: With creative, thoughtful and customer-driven branding. Branding for financial firms is a critical component to gaining recognition. Without.

The news is out: B2B marketing isn’t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects, nurture leads and acquire long-term clients. Yet with the first quarter of 2014 already in the past, have you gotten past the brainstorming stage? It’s time take action and stay.