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In January, Google Webspam’s Matt Cutts declared guest blogging a spammy practice. For the next 24 hours, the marketing world was in a flurry, desperately trying to figure out a substitute off-page SEO tactic. Three months later and what is the marketing world up to? Well, we’re still guest blogging but with a different purpose..

Bop Design Shows Fitness Websites How to Become Lifestyle Brands on The Boston Globe

Fitness businesses are booming these days. With so many health and fitness websites popping up, standing out among your competitors is key. Gone are the days of offering only basic tips and philosophies. Consumers are now aligning themselves with sports and health brands that they feel share a like-minded perspective. The great news is that.

Bop Design Provides Strategy for Creating A LinkedIn Showcase Page on Digital Journal

Bop Design Launches New Website Design on U-T San Diego

A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video.

If your accounting firm isn’t already invested in social media marketing and brand-building, now’s the time to start. If you have an established social media presence, there’s always more you can do to attract prospective B2B customers. The benefits of social media marketing are clear-cut and compelling: Active engagement on LinkedIn, Twitter, Facebook and elsewhere.

Effective April 14th, LinkedIn will no longer support “Products & Services” pages on a LinkedIn Company page. Instead, businesses with company pages will have to use the new “Showcase Pages” feature. Before you roll your eyes over yet another change to your social media plan, Showcase Pages are a pretty awesome upgrade to the LinkedIn.

In an age that celebrates storytelling and imagery, the use of videos to promote brand awareness has skyrocketed. B2B branding and sales-related videos–whether they appear on a Facebook page, YouTube channel or on short-format platforms like Vine or Instagram–are quickly becoming the content-marketing tool of choice among top brand marketers. Businesses also post branding videos.

Bop Design Shares Tips for Creating Brand Awareness Videos on Business2Community