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2013 was a big year for the Bop Blog. We broke our 300th post in October and have explored new interactive blog posts such as our Marketing Advent Calendar. As we brainstorm for new content ideas for 2014, we took the time to reflect on what’s been successful this year. See below our most popular.

Bop Design Shares Seven Resolutions for B2B Marketers on Pittsburgh Post Gazette.

1) Break the Boring B2B Mold Watch out prospective clients. We’re tired of being told B2B is unimaginative, uncreative, and flat-out boring. We think you’re tired of hearing it too. Let’s talk about humorous headlines, sensational social media, and wonderful website design. Don’t worry, professionalism still comes first, but personality is a close second. 2).

Bop Design Shares Tips to Remain on Google’s Good List on SiliconValley.com.

Yesterday, Google shut down multi-million dollar startup Rap Genius after they committed some suspicious link building practices. Since the release of Hummingbird, Google strives to award sites implementing natural, conversational and—most importantly—ethical SEO practices with the highest value search rankings. What does this mean? Every business can’t expect to rank for every slice of the.

As a B2B marketing firm, we encourage clients to engage in social media, specifically with LinkedIn. Some are too quick to write it off as a resume or job seeking tool, and unnecessary for their sales process. I’m equally quick to correct B2B marketing professionals who aren’t giving LinkedIn any credit. Last week, I presented.

As Healthcare.gov continues to be patched together after a nightmare launch last month, another report released last week stating 60% to 80% of visitors to the E-commerce site fail to complete their checkout. There are many reasons as to why users may abandon traditional E-commerce (e.g. online retailers such as electronics, clothing, and books), yet.

Bop Design Advises on Proper E-commerce Practices in Response to Healthcare.gov Checkout Findings on Securities Technology Monitor.

Bop Design Announces Tips for Creating a Better Customer Survey on The Columbus Ledger Enquirer.

Since everyone uses email, it’s easy to assume we’re all “email experts” and therefore email marketing should be easy to do. It’s an assumption that’s tripped up many small businesses, whose hopeful communications get snagged by spam filters or completely ignored by the would-be audience. Either way, email marketing done incorrectly can cost a lot.