Think You Donโt Have a Brand? WRONG! Why B2B Businesses Need Great Branding
Big businesses understand the importance of great branding. In order to stand out from competitors in crowded global marketplaces, brand managers are constantly curating their companyโs brand story, philosophy, and client execution. When done exceptionally well, a brand name can replace a general noun in the cultural vernacular (think Kleenexโข, Band-Aidโข and Post-Itโข) and thus.