Think You Donβt Have a Brand? WRONG! Why B2B Businesses Need Great Branding
Big businesses understand the importance of great branding. In order to stand out from competitors in crowded global marketplaces, brand managers are constantly curating their companyβs brand story, philosophy, and client execution. When done exceptionally well, a brand name can replace a general noun in the cultural vernacular (think Kleenexβ’, Band-Aidβ’ and Post-Itβ’) and thus.