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If your company makes custom iPad apps and you’re frequently seen tapping away on your Nook, how would that affect your street cred? It’s not so farfetched. Examples abound of corporate hypocrisy — perceived or real — at every level. You can find business people embarrassing themselves all over YouTube, Facebook, Google+, etc. So it.

If you have a B2B website, you certainly have heard about or use Google Analytics. It’s a great tool that contains loads of highly useful information that can help improve your website and thus improve your business. But if you’re not used to reviewing analytics, it can be confusing and even intimidating. It doesn’t have.

Bop Design Announces Small Business New Year’s Resolution: Design a More Inviting Website on CBS Moneywatch

It’s the end of the year. Traditionally a time for looking back, but savvy B2B marketers know it’s important to keep an eye on the web design trends that could spell the difference between website success and failure in the year ahead. As a business owner, you’re likely too busy to delve into the nitty-gritty.

Bop Design Announces Tips on Becoming a Thought Leader on San Francisco Chronicle

Bop Design Announces that Generating Content is Vital Tactic for Small Businesses in 2013 on Miami Herald

Everyone wants to be a thought leader these days. At least, that’s what other thought leaders tell us. Whether you call it thought leader, subject matter expert or some other buzz phrase, being highly regarded in your field is a great way to not just get noticed yourself, but to also attract new clients for.

If you ask 20 different experts to define marketing, you’re likely to get 20 different answers. Marketing is the process of educating people about your products or services. It’s how you go about building your brand. It’s what takes place before the sale. Marketing is conducting research to learn about your prospects and customers. It’s.

ElevATE Semiconductor makes semiconductors and integrated circuits for test equipment. They recently became an independent company, spinning off from Intersil. The ElevATE team needed help transitioning from Intersil’s brand to a brand of their own. Because ElevATE was previously part of another company, they didn’t have their own website. They needed a website to help.

Are you getting a good ROI from your online advertising? If not, you might want to consider retargeting, an advertising approach that displays your ads on other websites to people who have already visited yours. Here’s how it works: you target previous visitors to your web site with banner ads on display networks across the.