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This article from Fortune Magazine does a great job summarizing 6 “best practices” that thriving…

As the Bop Design team meets with small business owners in various industries, we become aware of…

As small business owners interact with clients, strategic partners, vendors, etc., they must remember every interaction creates their brand. Some small business owners seem to be only concerned with their customer relationships. However, they must realize that when they do business with partners and vendors, they are also creating a lasting image. For instance, some.

Tiger Woods has just announced that his return to the PGA tour will be for the Masters in early April. We all know that Tiger’s brand has taken a major hit over the past four months. Companies like Accenture and Gillette have dropped Tiger from their advertising campaigns. I’m sure he understands that his private mistakes take a toll on his brand image.

Woods has just hired Ari Fleischer

What’s in a name? How about one-hundred million dollars?  If you’re Lindsay Lohan that’s what you think is in your name.  The news that the Hollywood star is suing E*Trade over their latest commercial has quickly spread.  From comments on blogs and news sources reporting on the case, there seem to be legitimate arguments favoring.

“Greed is good.” So said Gordon Gekko said in the 1987 hit film Wall Street.  Well, hang on, because this April, greed is back is Wall Street: Money Never Sleeps. Some people might cringe when they read that – or if they’ve seen the preview.  I’ve already heard more than a few of my friends say, “Wall.

It’s a long way to the top…  That’s for sure.  But that’s not the AC/DC I’m talking about.  I’m talking about Edison and Tesla’s battle of the currents. For those of you who aren’t familiar with the story, Edison favored a type of electrical current called direct current (or DC).  It’s the electrical concept that.

Before opening their doors, every small business owner must determine what makes them different than their competition. In Marketing 101, this is called a company’s unique value proposition. A UVP can be a concise description of what makes a business special. For instance, FedEx’s UVP is “When it absolutely positively has to be there overnight”..

Watching yesterday’s game, it occurred to me: Super Bowl commercials really are “Super Ads.”  Costing advertisers around $3 million for 30 seconds, a Super Bowl commercial is some of the most costly air time a company can purchase.  That’s not to mention the millions that companies pour into actually producing the commercial itself.  Why are.

Toyota has been in the news a lot recently. Unfortunately all of the news has been bad. First it was a recall of 2.3 million models because of a gas pedal problem. Now, the Prius model is being investigated for a faulty brake system. I remember when I was 22 years old and needed to.