Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google is one of the most popular search engines in the world, and it makes sense that to rank well on Google, you want to do as much as you can to optimize your website for their search engine..
You’ve decided it’s time to redesign (or if you’re a startup, design from scratch) your B2B website. You’re pumped. You say to yourself, “This is going to elevate our image and generate a ton more leads!” Then you sit down and stare at that blank screen thinking, um, so what do I put on this.
The success and value of a B2B website design are measured by how clearly it communicates and resonates with target audiences. Ultimately, these results are expressed by the number of engagements, conversions, and quality leads the website generates. To get the most ROI from your B2B website design, keep the following 5 tips in mind:.
Keeping projects on track seems simple. You lay out a plan and then follow the plan. Right? Not exactly… As an experienced B2B web design agency, we know that keeping a project on track is a full-time job. There are so many variables and chances where delays happen. However, in our many years and hundreds.
In the social media world, creating a campaign for B2B brands can be a challenge. How can you engage your target audience and educate them about your products or services? Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. LinkedIn Marketing Solutions LinkedIn.
Website performance is important not only as one of the factors impacting your website ranking on Google, but also as it affects the user experience. In this article, we answer a question: why is theme optimization important? For starters, website speed is one of the ranking factors, with growing importance, while user experience is key.
Bop Design has been a woman-owned business from its inception in 2009. Several years ago, we elected to go through the official process of becoming a WBENC certified business. Read our startup story. What is WBENC? WBENC (pronounced WE-BANK) is the Women’s Business Enterprise National Council and is the leading authority in the US on.
In over 12 years of running Bop Design, we’ve designed 400+ B2B websites, many of which are much more than just a new website. Often when clients hire us, the website is part of a more extensive brand overhaul. It could involve a name change, logo redesign, messaging, positioning shift, and a completely new website..
Your B2B organization’s marketing efforts demand results, ROI, and constant monitoring and adjusting. So why are conversions so low? How do you adapt to increase the actual number of quality leads and larger-sized deals? If converting and generating more revenue from your B2B website are important to you, we have a few tips. Make Navigation.
Diversity and inclusivity are top of mind for many companies and brands, and with good reason. These aren’t simply buzzwords or fads. These are instrumental in shaping how a business functions and how that company and brand is perceived in the marketplace, by customers, prospects, employees, vendors, and partners. In a recent survey of HR.