Content marketing is a wonderful way to build credibility, establish thought leadership, educate prospects and clients, and attract new website visitors. However, to be effective, B2B content absolutely must provide value for the reader or viewer. If it doesn’t provide value, they won’t view or read the piece and they definitely won’t be back to.
Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego! We have been named as an industry leader as well as the number one Web Designer in San Diego on Clutch’s website for this segment! Additionally, we were ranked first as.
As you build out the editorial calendar for your B2B blogging and content marketing strategy, it’s important to understand who your target audience is and what they want to read. It’s also critical to understand what they don’t want to read. It’s a waste of time to create content that your prospects and clients aren’t.
Central to a content marketing strategy is the blog and all those wonderful, insightful blog posts. You may be asking yourself, we have a lot of subject matter experts but what do our prospects really want to read? Great question, we are glad you asked. In this week’s blog post, we are going to explore.
It’s not surprising that many B2B marketing professionals have a tough time coming up with interesting ideas for content pieces and blog posts. It either seems like all the good ideas have been written about or the ideas you come up with you think are boring (in most cases they aren’t!). As a B2B web.
When evaluating an overall B2B marketing strategy, it’s critical to include activities and campaigns that will enable you to meet your goals and objectives. A common question we hear is: Inbound vs. Outbound campaigns – which work best for generating leads? Although there are several exceptions, in our experience working with a variety of B2B.
Content shock and content saturation are real in the world of marketing. Even as far back as 2014, Mark Schaefer was discussing content shock and the repercussions. Content shock is “when exponentially increasing volumes of content intersect our limited human capacity to consume it (Source). Essentially, supply for content well exceeds the demand for content..
There is a large push in marketing to automate as many tasks and workflows as possible. However, automating for its own sake isn’t the best strategy. Especially for B2B marketing, automation should only be implemented where it provides real value. Before we jump into the when and where, let’s take a step back and look.
Surveys, when executed properly, can offer excellent insight for B2B marketers. There are a lot of great survey tools out there, like Survey Monkey, which can help you create and send customized surveys. In this article, we take a look at four ways to leverage surveys to improve your B2B marketing. Learn About Your Customers’.
Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Recently, we conducted a survey for B2B marketers on the state of lead generation to get insight into what’s working for lead generation and what challenges are.