Strategy 1 Discovery Stakeholder interviews Brand messaging and materials audit 2 Competitive Analysis Competitor and industry research Positioning gaps and opportunities 3 Market Research Customer interviews Market, category and audience insights 4 Strategy + Positioning Ideal customer profiles Value proposition, positioning and messaging Implementation 5 Creative Development Visual identity and design direction Brand messaging and.
This isn’t an ultimate guide, it’s a mega guide with lots of information to help you build, revamp, or update your B2B website design.
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Executive Summary B2B buyers are increasingly using AI assistants like ChatGPT, Gemini, Perplexity and Google’s AI Overviews to research vendors before ever visiting a website. Companies that publish authoritative, well-structured content are more likely to appear in these AI-generated recommendations. While traditional SEO remains critical, Generative Engine Optimization (GEO) focuses on making your expertise easier.