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The redesigned website has dramatically expanded Ballantine’s online reach. Comparing August 14–September 10, 2026 with the same period in 2025, total users increased 100.79%, from 1,639 to 3,291. Even more significantly, new users increased 110.23%, from 1,496 to 3,145.

Direct users increased 388.3%, while referral users jumped 610% year over year. The website also generated 37 key events, compared with zero during the previous-year period.

The result is a modern, scalable website that makes it easier to find Ballantine products while providing a stronger digital foundation for continued growth.

Kris-Tech’s investment in a stronger B2B digital foundation is generating measurable improvements in meaningful website activity. Key events increased nearly 39%, while the session key event rate increased almost 60%, demonstrating stronger user engagement and conversion activity. Overall sessions also increased 4.7%.

Referral traffic delivered particularly strong growth, with sessions increasing more than 185% and event count increasing 136%. Paid Search also produced positive results, with sessions up nearly 16% and key events increasing 37.5%.

Following the website launch, Pivotree saw a 98.54% increase in referral sessions and a 53.38% increase in referral engaged sessions, demonstrating stronger engagement from visitors arriving through referring websites. Organic visitors generated 33.21% more events per session, while overall events per session increased 14.63%.

Direct sessions also increased 1.34%, while total event count grew 1.94%. Together, these results demonstrate continued visitor interaction across the new digital experience while creating a stronger foundation for Pivotree’s evolving positioning in frictionless and agentic commerce.

Conrac Solutions’ investment in a stronger B2B marketing foundation is driving increased engagement across the website. Engaged sessions increased nearly 32%, while the overall engagement rate increased more than 20%, demonstrating that visitors are interacting more meaningfully with the new digital experience.

Referral traffic delivered particularly strong growth, with sessions increasing nearly 114% and referral event count increasing more than 69%. Direct traffic also increased nearly 26%, while direct engaged sessions increased more than 99%, indicating stronger engagement from visitors already familiar with the Conrac Solutions brand.

Strategy 1 Discovery Stakeholder interviews Brand messaging and materials audit 2 Competitive Analysis Competitor and industry research Positioning gaps and opportunities 3 Market Research Customer interviews Market, category and audience insights 4 Strategy + Positioning Ideal customer profiles Value proposition, positioning and messaging Implementation 5 Creative Development Visual identity and design direction Brand messaging and.

The new website has significantly expanded Greene Group’s digital reach. Total sessions increased 99.6% year over year, from 1,255 to 2,505, while engaged sessions increased 28.55%. Total events jumped 84.89%, from 6,154 to 11,378, showing substantially greater activity across the website.

Referral sessions increased 183.33%, and the site generated 42 key events during the period compared with none in the previous-year comparison. The result is a modern B2B website that better represents Greene Group’s technical sophistication while creating a stronger platform for continued digital growth.

This isn’t an ultimate guide, it’s a mega guide with lots of information to help you build, revamp, or update your B2B website design.

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