B2B blogging + content marketing services
The website design is just the beginning! Once your website is launched, you need to continuously update it with content helpful to your target market. If you want to create more content for your B2B website, the easiest way is by blogging. Blogging is an excellent way to position your firm as a thought leader and convey some personality about your company. Bop Design manages your blog by creating original, timely, keyword-rich content that excites your target market.
Website as a resource center
If a B2B firm uses regular blogging as part of its marketing strategy, it transforms a B2B website from a static brochure into a “living, breathing” resource center for current and prospective clients. The Bop Design team excels at creating content that helps improve SEO and attracts clients you want to do business with. This continuous output of content helps generate inbound digital marketing leads from your website.
Replace limited outbound with 24/7 inbound
Your firm can’t be everywhere all the time! Outbound marketing tactics like networking can be an effective but slow method to generate B2B leads. Blogging can be a more efficient inbound marketing substitute to attract the right prospective clients to your website. Once there, a visitor sees the professional website design paired with compelling content and has greater interest in connecting with your firm.
“But I don’t have the time”
As a B2B company, your primary responsibility is delivering top-notch service to your clients, but we consistently hear companies say they can’t find the time to write and manage a blog. Bop Design can help you better focus on your clients by taking the blogging off your plate. Bop Design will discuss industry trends, new advancements, recent legislation, upcoming events and more to identify blog topics relevant to your target audience. We then find an effective mix of amplification channels—such as social media, news syndication, multimedia and email newsletters—to reach clients, prospects and partners.
Inbound Lead Generation + Management Guide
In this guide, we share effective tips to create a well-crafted strategy to build rapport with leads.
A Guide to Help You Select the Right B2B Marketing Agency
Finding the right B2B marketing agency to help your company achieve its goals is not an exact science.
Introduction to Digital Marketing
In this Introduction to Digital Marketing, we go back to basics and cover the fundamentals of digital marketing.
B2B Marketing Strategies that Convert
What Does It Mean to Optimize a Blog?
Are Microsoft Ads the Next Frontier for B2B Marketers?
An Overview of GA4 for B2B Marketers
How B2B Firms Use Content Marketing
Does Fresh Content Affect Google Rankings & SEO?
Repurposing Your B2B Content – When & How to Do It
The 2023 B2B Social Media Image Size Guide
5 Great B2B Content Marketing Examples
Creating Content for All Stages of the B2B Buyer’s Journey
What Is a Site Map and Why Is It Important for Your B2B Website Build?
Tips to Overhaul Your B2B Lead Generation and Nurturing
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.