Media Contact:
Jenny Gilcrest
Scout PR for Bop Design
Phone: 760-415-9310
jgilcrest@scoutpr.com
***NEWS RELEASE***
Bop Design Shakes up the Status Quo for San Diego’s Small Business Community
‘Dream Team’ of Marketing Pros Trade in Agency Glamour for Down-to-Earth Client Relations
SAN DIEGO – February 4, 2010 – Bop Design, a boutique marketing communications company has made its official debut in San Diego. Dedicated to moving business forward for clients with honest advice and efficiency at its core – Bop boasts a ‘dream team’ of specialists in branding, print/web design and web marketing.
According to the US Small Business Administration, there are more than 29.6 million small businesses in the US today. Yet, it’s predicted that more than 70 percent of small businesses fail within 10 years and many experts attribute this high failure rate to a poorly executed marketing strategy.
Bop understands the critical need to effectively (and oftentimes quickly) position or re-position a small business’s brand to stand out among target audiences and gain a greater share of the market. The company’s philosophy is that good design and strategic web marketing can and
should be accessible and prioritized for small businesses that may have the false perception that they can’t afford it or don’t need it.
Bop is led by Kara Jensen, who acts as the creative force behind the conception and art direction for all client initiatives. With more than 10 years of experience leveraging the power of great design to reach business goals, Kara brings a visionary element to the team.
“Clients today are sick of trying the same old tricks and getting no results. They’re seeking inventiveness and an unusual spin of creativity that targets their ideal customer without breaking the bank,” said Jensen. “They also want an effective strategy for tracking their return on investment. That’s where we come in.”
Backed by a team with significant experience and a shared passion for helping companies dramatically raise their credibility through effective design and web strategy, Bop has quickly established itself as a trusted partner for entrepreneurs, start-ups and small businesses and is making its mark on San Diego’s business landscape and beyond. Since its initial formation last year, Bop has already experienced a steady flow of clients – ranging from legal firms and healthcare clientele, to consumer products and IT services.
“Small businesses are now embracing the goal of being lean, efficient and prosperous – there is no longer a need to appear bigger than they are by investing in the glitz and glamour of an expensive agency to offer design concepts and marketing campaigns,” continued Jensen, “As a small team, we are able to bring senior-level experience and fresh ideas to the table, with honest advice to help them reach that goal of efficiency with results as quickly as possible.”
In addition to offering core services in branding, print design, web, email marketing and copy writing, Bop provides:
• Advice on allocating marketing dollars, focusing on high-quality initiatives that maximize ROI and increase visibility
• Strategic, consistent design that connects with target clients, communicates unique value proposition and builds brand loyalty
• Professional, effective marketing communications that fit within a budget
Coupled with its unmatched graphic design talent, the team clearly sets itself apart in the way it handles web marketing projects. Not only does Bop understand that web design and
