The news is out: B2B marketing isn’t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects, nurture leads and acquire long-term clients.
Yet with the first quarter of 2014 already in the past, have you gotten past the brainstorming stage? It’s time take action and stay ahead of your competitors. Here are tactics in B2B marketing making headway and the numbers backing up that it’s more than just a trend:
Responsive web design
Not only is responsive web design SEO-friendly and preferred by Google, it ensures all your visitors see your full website—regardless of device used—without the annoying scrolling and resizing for a non-responsive website. Not convinced? Here are some other reasons:
- 61% of people have a better opinion of brands when they offer a good mobile experience (Smart Insights)
- 34% of Internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer (Pew Internet)
- 55% of social media consumption happens on a mobile device (ComScore)
Content marketing
Content marketing encapsulates a multitude of tactics, including SEO, social media, blogging and email marketing. What’s important is to determine the kind of strategy that works for your niche audience. Thinking your industry isn’t cool enough for content? Maybe these numbers will change your mind:
- 93% of B2B marketers use content marketing (Content Marketing Institute)
- Content marketing costs 62% less than traditional marketing and generates about three times as many leads (Demand Metric)
SEO
Your website isn’t worth much if no one can find you. But instead of thinking of SEO as strictly a search result-ranking tool, consider it as a lead qualifier tool. As B2B marketers, we get that there are slight nuances to your business—it’s what separates you from your existing competition. So why not rank for those unique qualities?
- 70% of the links search users click on are organic (Search Engine Journal)
- 91% of users say they find what they are looking for when using search engines (College of Marketing)
Still looking for more ideas? We discuss the above strategies and more in our What Every B2B Marketing Needs to Know guide.
