Change is constant and inevitable. We’ve all gone through a lot of it lately. And while I don’t have a pause button or a Hawaiian vacation waiting in the wings to help provide some relief—I do have some helpful B2B web design and marketing insights to share.
This year’s digital design trends reflect changes in technology, the environment, and our desire for diversity and inclusion. Below are the top 5 design trends for 2022:
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Inclusive Design
Inclusive design affects every step of the B2B website design process—from strategic decisions regarding the website target audience to its tone of voice and graphic representation. These thoughtful insights help to accommodate all genders, viewpoints, experiences, and situations.
Where accessibility focuses on making a design friendly to people with at least somewhat specific physical or cognitive limitations or differences—inclusive design is much broader than that. Inclusive design focuses on the process of making a design user-friendly to the broadest range of people.
JCA’s website represents the diverse people and industries they serve by using inclusive language and imagery. https://www.jcainc.com/
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Scrollytelling
Interactive website elements have become increasingly popular, and this user experience animation trend will only continue to be at the heart of B2B responsive web designs in 2022.
Scrollytelling transforms a long-form brand story into an interactive experience. Visual content adds a deeper layer of meaning, communicating what can’t be captured with words alone. Scrollytelling rolls out the details of a brand story in an engaging way to keep people reading.
Olberding’s website uses dynamic scrolling animations, along with thoughtful placement of photos to create a great scrollytelling experience. https://www.olberdingbrands.com/
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Big Bold Type — Brutalist Typography
In our fast-paced digital world users have less time to spend on websites. For this reason, design is adapting to include large, bold titles, and shortened messaging to capture the user’s attention and decrease the time to convert. The larger heading tags are usually paired with smaller sub-text copy if more information is needed. Brutalism in digital design is a style that intentionally attempts to look raw, unadorned, and bold.
W-International website uses big bold type, along with bright colors. https://w-international.com
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90s Nostalgia
Millennials are now in their 40’s, and just like generations before them, nostalgia serves as a source of comfort. 90s nostalgia is most evident in recent rebranding projects by food giants Burger King and Pringles. Both logos are modern interpretations of older logos and bring back simplicity and easy readability—perfect for digital viewing.
Burger King and Pringles recent logo rebrands
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Glassmorphism
Glassmorphism is a combination of transparency, blur, and translucent frosted glass-like effect. It emerged in the user interfaces of some of the most famous tech brands, think Apple, and Microsoft. It can add depth and visual hierarchy to your B2B website design. It has its roots in big tech and can add a futuristic, cutting-edge look and feel to your site. It’s also an effective way to put focus on the content you want to highlight in a unique way.
Example of Glassmorphic design
A new year ushers in a new season, a fresh start. We’re here to help guide you through a prosperous new year.
