Finding the best way to promote your B2B website can be difficult. There are multiple platforms and options that you can share your website on to create traffic and generate leads. You can promote your website organically or through paid ads. Another great option is using social media to direct users to your website.
Here are some of the best ways to promote your B2B website.
Social Media Business Pages
One of the best ways to promote your website is to create a company profile on LinkedIn or Google Business. Since LinkedIn is one of the top websites for business professionals, having a profile available when prospects research your company is a great start. After creating a profile, it is important to keep it up to date with information on your company, products, or services. On this page, you can share blogs, thought leadership, and company news.
Creating a Google Business Profile will allow you to edit and verify your listing. Without creating a profile, you are not able to correct any information listed. In the profile, you can add the best way to contact your business and a link to your website.
Paid Ads
While paid ads aren’t a guarantee for conversions, have you ever gone all the way to the next page or through multiple search results to find what you’re looking for? Creating ads and landing pages for specific services or products can help promote your website and drive traffic to your site. Using paid ads can help expand your overall reach and are beneficial to your overall B2B marketing strategy.
Read more: How to build an effective Google Ads landing page.
Backlinks
The content you have created on industry-related issues or topics are great pieces to pitch out. If picked up, your site will now have a backlink which can improve SEO ranking and establish your B2B company as an industry leader. Backlinks from reputable websites can increase your referral traffic.
Online Testimonials/Reviews
Some of the best promotions you can receive come from people who have worked with your company and would like to share their experience. Depending on your industry, a website like clutch.co or g2.com can promote your B2B website by ranking high on their top companies list from positive reviews.
Read more: 5 tips on asking clients for feedback or reviews.
If you’re interested in trying out any of these B2B marketing strategies, contact us to learn more about our content marketing services.
