Accurate
B2B website design for global background check provider
+14.35%
Organic Search Sessions
+9.99%
Organic Search Users
+51.14%
Organic Social Sessions
+2.67%
Average Engagement Time per Session
+4.17%
Engagement Rate
Date Range: 1/1/2024 - 3/1/2024 compared to 11/1/2023 - 12/31/2023
The Challenge
After acquiring businesses in Australia and the UK, Accurate, the world’s largest independent supplier of employment background checks, needed to combine three companies into one B2B website. The Bop Design team had worked with Accurate in the past, designing previous versions of their website and on several other smaller projects. A fast-growing company with several Fortune 500 clients, Accurate wanted to upgrade its digital presence so the website conveyed a more global look and feel. The goal was to streamline the three B2B websites into a single, unified brand and create a more sophisticated, multi-regional presence.
The Solution
Accurate’s previous B2B website was colorful and bright with whimsical design elements. To create a more elegant tone but keep the branding recognizable, our design team retained some of the custom graphics but toned down the color palette for a more refined feel. We restructured and rewrote the home page to include the new services offered, directing visitors to the appropriate sections of the website for a seamless user journey. We worked with Accurate’s team to implement a redirect strategy to preserve valuable content and ensure no traffic would be lost. To ensure a seamless experience across regions, our development team applied WordPress Multisite, enabling regional versions of the B2B website to display depending on what country the user was in.
Results
Just 60 days after launch, the Accurate website showed measurable results. Organic search sessions and users went up by 14.4% and 10%, respectively. This is an indication that the website was performing well with search engines and that more users were finding the site through search. The newly launched B2B website also resonated with site visitors, with the engagement rate increasing by 4.2%.
Bop Design has become a go-to digital marketing partner for Accurate, with our relationship spanning five years. We’ve now worked on three B2B website designs, several microsites, infographics, and functionality enhancements to their website. While we’re thrilled with the improved metrics, it’s the continuous client satisfaction and valued partnerships we create that validate our dedication to delivering exceptional results.
Let's talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.