Anaergia

+9.51%

Users

+14.24%

Sessions

+158.43%

Social Traffic

+70.00%

Referral Traffic

*Comparing 1 month after site launch to year prior (9/6/22 - 10/6/22 vs. 9/6/21 - 10/6/21)

Challenge/Situation

Anaergia, an award-winning company offering organic waste solutions, needed a B2B website design agency to build a website that better conveyed their value and vast experience in anaerobic technology among its target sectors: municipalities, wastewater, and agriculture.

Solution

Bop Design created a new website with buyer personas and conversion rate optimization (CRO) in mind. The website content strategy works back from ideal customer profiles: city managers, public works directors of large to mid-sized municipalities, private waste hauling companies, and investors who want to partner. Our content team created a sitemap and page structure that highlighted their groundbreaking solutions and was easy to navigate for website visitors.

Results

The new website has dramatically increased both traffic and conversions. The sales cycle is relatively long, with most cycles being over three years. The website serves as both an initial lead generation tool and also a lead nurturing platform as the sales department nurtures a lead from an initial conversion to a qualified lead to a committed relationship.