Anji Pharma
B2B Website for Biotech Company
4,255
Users
5,251
Sessions
2.36
Pages Per Session
1:32
Average Session Duration
3 months post-launch, no website prior to launch
Challenge/Situation
Anji Pharmaceuticals is a startup biotech company that focuses on bridging science and culture to rapidly bring life-changing therapies to patients across the world. Anji approached Bop Design to create a new website that attracts investors and health care specialists, while promoting their innovative, world-class solutions to those in need.
Solution
Our design team crafted a visually compelling and professional website for Anji Pharma. We created a custom design that reflected their unique identity, utilizing clean aesthetics, professional typography, relevant imagery, and a cohesive color palette. Culture was important to Anji, so we crafted messaging that reflected the team and brand’s personality of getting the work done effectively and efficiently to help those in need. The new, responsive design is easy to use and creates a strong foundation for future marketing communication efforts to prospective investors, partners, employees, and patients.
Results
Within three months of launching the website, Anji Pharma achieved promising metrics, which included more than 5,200 sessions, with users visiting more than 2 pages per session for an average duration of 1:32. These results indicated successful user engagement, particularly impressive for a startup with its first ever website. The website’s design and functionality effectively captured the attention of investors and positioned Anji Pharma as a reputable player in the industry.
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