ATA Engineering

+26.96%

Users

+7.43%

Pages Per Session

+8.18%

Page Views

+17.28%

Avg. Session Duration

-4.38%

Bounce Rate

+48.93%

Organic Search

*Comparing 3 months after site launch to year prior (12/1/21 - 3/1/22 vs. 12/1/20 - 3/1/21)

Challenge/Situation

ATA Engineering is an award-winning team of literal rocket scientists on the bleeding edge of innovation in aerospace, defense, and robotics. However, their website lacked the innovative look and feel the company needed to represent itself to clients. The design was old, the content was outdated, the navigation was confusing, and there was simply too much superfluous information to be useful to visitors. They needed help, and Bop Design stepped in.

Solution

Bop Design streamlined the sitemap and navigation so visitors could see direct paths to getting the information they need. Our team implemented a clean, modern design utilizing video and imagery that showcases the groundbreaking projects the company participated in. The website serves as a resource center on structural dynamics topics to position the company as a thought leader in the engineering space. Clear calls to action are featured throughout the site, making it easy for site visitors to contact ATA.

Results

Across the board, website statistics were positive. After launch, the site attracted more unique visitors while the bounce rate decreased. Organic search traffic increased by 48%, a testament to the SEO strategy Bop Design implemented.