Axim
A/R Consulting Firm Content Marketing & CRO
+231.82%
New Users
+227.14%
Sessions
+190.22%
Page Views
+41.94%
Organic Search
*Comparing 11/1/2020 - 11/1/2022 vs 11/1/2018 - 10/31/2020
Challenge/Situation
As an outsourced accounts receivable management firm, Axim works with company owners and CFOs in the apparel, manufacturing, and IT spaces to reduce aging invoices. After working with Bop Design on their new website launch in 2017, the client was looking for assistance with generating new thought leadership articles, case studies, and monthly email newsletters.
Solution
Bop Design generated a unique ongoing content marketing strategy for Axim to target owners and CFOs at apparel, manufacturing, and technology companies and attract them to the website. As a remote-first company prior to the pandemic, Axim was looking for digital avenues to generate new leads and communicate with existing prospects and customers.
Results
The ongoing strategy for Axim includes thought leadership generation, search engine optimization (SEO), page speed audits, email marketing campaigns, and conversion rate optimization (CRO) to attract and convert more leads. While Axim is a highly specialized A/R firm, they are receiving an average of five qualified consultation requests a month, allowing them the ability to choose clients who are the best fit for an ongoing partnership.
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.