B2B Website Redesign for Event IT + Data Networking Firm

+47.01%

Sessions

+67.87%

Users

+2.4%

Engagement Rate

+212.53%

Organic Search Sessions

+318.45%

Organic Search Users

Date Range: 2/14/2024 – 5/28/2024 compared to 11/1/2023 – 2/13/2024

The Challenge

Backstage Networks (BSN), a provider of managed IT and data networking for live events, came to Bop Design requesting a comprehensive redesign of their B2B website. Bop had designed BSN’s website five years prior, but since then, the company shifted its business focus due to an evolving industry and client base. While BSN was happy with the current site, it needed a refresh to attract the high-end corporate clients they were now targeting. The visual style and language had been more suited to festivals, their previous target market, and the company now needed a site that reflected their new messaging.

The Solution

Our design and content teams went to work to create a B2B web design with a high-end professional feel that also conveyed BSN’s decades of technical expertise in live event production. We implemented a dark background to create a sleek, tech-focused aesthetic, complemented by bold graphics and animations for a dynamic and engaging visual experience. Our UX experts streamlined the navigation and re-categorized solutions into “Services” and “Event Types” so different kinds of users could easily find what they needed. In addition, the content strategy was reworked to highlight their expertise and unique value proposition, shifting focus from individual products and services to their comprehensive event solutions. We also ensured the new B2B web design was flexible enough to accommodate future products and services.

Results

The redesigned B2B website delivered wow-worthy results. In the three-month period after launch, the site saw a 47% increase in sessions and a nearly 68% increase in users. Most notably, organic search sessions surged by 212.53%, while organic search users skyrocketed by 318.45%. These metrics highlight the effectiveness of our team’s work to increase visibility, user engagement, and overall online performance, positioning Backstage Networks as a market leader poised to attract high-end corporate clients. The event IT solutions firm has an ongoing digital marketing partnership with Bop Design to build on the foundational SEO strategy and attract prospects to the website.