B2B Branding and Website Overhaul for Retail Software Firm

+61.19%

Sessions

+32.79%

Engaged Sessions

+52.89%

Event Count

+74.66%

Organic Search Sessions

+72.04%

New Users

+72.31%

Users

+12.43%

Direct Search Sessions

8/26/2024 – 12/16/2024 compared to 8/26/2023 – 12/16/2023

The Challenge

Bungee Tech, a leader in retail profitability software, needed a website that reflected their evolution from “competitive intelligence” to “price optimization” solutions. Their previous site had confusing messaging and UX and did a poor job at showcasing their innovative AI-powered software. With diverse audiences like category managers, merchandisers, and pricing analysts, the site needed to communicate complex information in a streamlined, digestible way while driving conversions like demo requests and resource downloads.

The Solution

We completely rebranded Bungee Tech’s website to align with their innovative, tech-forward vision. The B2B website redesign introduced clear, robust content tailored to their core audiences, with interactive modules and infographics to simplify complex concepts. Our team created visual renderings of the software to highlight key capabilities like price optimization, market analysis, and impact analytics. Our content team wrote robust copy that tripled the number of pages on the website and optimized it with keywords our SEO team targeted for search. We expanded the resource section to host valuable guides and insights, positioning Bungee Tech as a thought leader in retail profitability.

Results

The redesigned B2B website not only improved user experience and messaging but also delivered measurable business impact. Three months after the website launch, year-over-year metrics improved significantly, with organic search sessions increasing by 75% and new users going up by 72%. Sessions increased by 61% while engaged sessions went up by nearly 33%.

Notably, the refreshed branding that highlights their growth and leadership contributed to Bungee Tech’s acquisition just two months after the website launch. With an intuitive design, elevated visuals, and a scalable content strategy, the website now serves as a dynamic platform for ongoing growth and industry leadership.