B2B Website for Nanowire Technology Firm

+58.08%

Sessions

+38.32%

Organic Search Sessions

+44.18%

Event Count

+28.92%

Engaged Sessions

+34.9%

New Users

+33.63%

Users

+61.73%

Direct Sessions

8/1/24- 9/30/24 compared to 6/1/24-7/31/24

The Challenge

C3Nano, a leader in silver nanowire technology with applications in touchscreens, automotive, and life sciences, faced a significant disconnect between their innovative products and their outdated B2B website design. Their old site lacked the sophistication to reflect their cutting-edge technology, industry leadership, and patented IP. What’s more, the content used too much technical jargon without telling a compelling story about their competitive advantages or real-world applications of their products. Visually, the yellow and red color palette didn’t match the professional tone their industry required. With aspirations to position themselves for acquisition, C3Nano needed a sleek, modern website to highlight their expertise and position them as industry leaders.

The Solution

Our team worked closely with C3Nano’s leadership to align the website’s design and messaging with their business goals. The redesign included a complete overhaul of their visual identity, moving to a clean, professional palette of blues and greens to signal strength, durability, and innovation. We crafted a B2B web design that showcased their groundbreaking silver nanowire technology, replacing outdated, irrelevant photos with visuals of real-world applications, illustrating the impact of their technology across industries.

In addition, the content strategy shifted from overly technical language to a user-friendly narrative that communicated the benefits and applications of their products, highlighting their expertise and mass-production capabilities. Our team streamlined the site’s structure to promote clarity while we crafted a user journey to take visitors from understanding the company’s forward-thinking philosophy to exploring product details.

Results

Just three months after the new website launch, C3Nano achieved the ultimate goal: they were acquired by DuPont, one of the largest and most respected global corporations in the tech and materials industry. The redesigned B2B website played a pivotal role in positioning C3Nano as a sophisticated, pioneering leader in nanowire technology, attracting the attention of a powerhouse like DuPont. The acquisition was a testament to how the new site successfully elevated their brand and showcased their products.

On top of this, the website delivered impressive performance metrics. Sessions increased by 58%, organic search sessions grew by 38%, and new users rose by 35%. Engaged sessions improved by 29%, while direct sessions saw the most significant boost – skyrocketing by 62%. The B2B website redesign not only helped C3Nano tell their story effectively but also cemented their position as an industry leader ready for the next chapter.