CINC Systems B2B Case Study Innovative Marketing

+177.65%

Organic Search

+146.17%

Sessions

+134.49%

New Users

+7.89%

Engagement Time

+6.26%

Engaged Sessions per User

June 8, 2023 - July 8, 2023 compared to May 8, 2023 - June 7, 2023

Challenge/Situation

CINC Systems, a SaaS provider of HOA management software, partnered with us to revamp their website and better engage their target buyers: association management companies. The challenge was to create a more effective sitemap and taxonomy that guided users towards conversion. The existing website didn’t clearly communicate CINC Systems’ ease of use, thought leadership, and innovative solutions, resulting in confusion among visitors. The goal was to redefine pathways, showcase products and services, and establish a coherent identity that resonated with the target audience.

Solution

Our creative team undertook a comprehensive B2B website design project for CINC Systems. We restructured the sitemap and improved taxonomy to streamline user journeys, making the conversion path more intuitive. The content was strategically crafted to spotlight CINC Systems’ user-friendliness, thought leadership, and continuous innovation. Clear and engaging product showcases were implemented to highlight various solutions, from payment options to e-voting tools. The design prioritized user experience, ensuring seamless interaction and easy access to essential information.

Results

The website redesign for CINC Systems achieved remarkable results, including a 178% increase in organic search and growth of new users by 134%. These metrics underscore the success of the website design in attracting and engaging users. The substantial growth in organic search, sessions, and new users highlights increased visibility and successful targeting of the desired audience. The improved engagement time and engaged sessions per user indicate enhanced interaction with the content and a more effective user experience, validating the clear and strategic communication of CINC Systems’ offerings.