Ducker Carlisle

+108.13%

All Traffic

12,700.00%

Paid Search

+301.47%

Referral Traffic

+82.32%

Organic Search

+103.67%

Direct Search

May 1, 2023 - May 31, 2023 compared to May 1, 2022 - May 31, 2022

Challenge/Situation

Ducker Carlisle, a global consulting and M&A advisory firm formed by the merger of two separate companies, approached Bop Design to create a world-class website that would effectively showcase their combined offerings. The main challenge was to develop an advanced, visually stunning, and content-appealing website that reflected the merger, catered to various stakeholders, and aligned with the expectations of CEOs, divisional presidents, private equity firms, investment banks, clients, HR candidates, and future investors. Additionally, the content and messaging needed to be refreshed, forward-looking, and focused on client outcomes rather than being purely promotional.

Solution

Our agency took on the task of organizing a vast amount of content and designing a comprehensive website for Ducker Carlisle. We crafted a visually appealing and mobile-friendly interface that reflected the company’s global presence, catering to a diverse audience. The content was revised and restructured to communicate the firm’s expertise, data-driven approach, and high-level consulting services. We focused on engaging executives by providing easy access to relevant information and highlighting credentials to build credibility. The website design incorporated interactive features and intuitive navigation to ensure a positive and seamless user experience.

Results

The newly launched Ducker Carlisle website experienced significant growth in key performance metrics compared to the same period of the previous year. Website traffic increased by an impressive 108.13%, indicating heightened interest and engagement, while referral traffic soared by 301.47%. Organic search and direct search also demonstrated substantial growth, rising by 82.32% and 103.67% respectively. These remarkable results signify the success of the comprehensive and visually stunning website design in expanding Ducker Carlisle’s visibility, attracting a global audience, and effectively communicating their expertise to target buyers.

The Ducker Carlisle team was so happy with the results, they hired us for ongoing digital advertising to help supplement the organic leads they get from the website and promote the new brand. We are strategizing and executing on a number of activities, including website performance monitoring, reporting, and lead attribution.