B2B Website Design & Ongoing Lead Generation for MSP: Project

+182.03%

Users

+166.80%

Sessions

+70.03%

Pageviews

+31.70%

Organic Search

+810.13%

Referral Traffic

Comparing 3 months after site launch to year prior (10/2/18 - 1/2/19 vs. 10/2/17 - 1/2/18)

Challenge/Situation

Edge Technology Group services hedge fund and financial clients all over the world. The client contacted Bop Design to rebuild the B2B website and develop a library of thought leadership content for various personas, funnel levels, scenarios, pain points, etc. Content needed to be developed for target buyer personas at hedge funds, private equity firms, family offices etc.

Solution

Bop Design created a B2B web design and implemented a B2B content and digital marketing strategy to attract C-level decision makers at hedge funds and influencers (investors, prime brokers, media, industry analysts, etc.). The website is built to ensure that there is very minimal downtime since that would not be viewed positively by IT decision makers who value continuous uptime.

Results

The optimized website and ongoing lead generation strategy ensures that the client receives at least 30 viable B2B leads per month. Edge’s typical client engagement represents sizable revenue, so receiving this many business development opportunities each month means that the marketing investment demonstrates a worthy ROI.

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