B2B Web Design + Digital Marketing for Fleet Management Software

+5.64%

Users

+17.89%

Sessions

+20.00%

Pages per Session

+33.45%

Avg. Session Duration

-9.13%

Bounce Rate

+51.19%

Referral Traffic

Comparing 3 months after site launch to year prior (3/31/22 - 6/30/22 vs. 3/31/21 - 6/30/21)

Challenge/Situation

FleetUp needed a new website and regular ongoing digital marketing support that better positioned the technology platform as innovative and forward thinking. The old website was not resonating with their ideal customer profile: fleet managers, VPs of operations, and safety managers, nor did they have consistent digital marketing program to regularly drive ideal client leads.

Solution

Bop Design created a new multilingual B2B website incorporating video and animation that helps better attract their ideal buyer personas. The new website not only capitalizes on organic search traffic, but ensures a better ROI on Google Ads and other digital advertising efforts. In addition, Bop Design implemented a regular blogging and thought leadership strategy, ongoing SEO and paid campaigns to generate consistent leads.

Results

The new website is not only attracting more visitors but keeping them on the B2B website longer. Typically more page views and more time on site equals more conversion. This is what is happening with the FleetUp website: more sales opportunities via the website. The B2B website essentially paid for itself in the initial month of launch. Bop Design has implemented a content marketing and digital marketing plan to ensure that even more qualified traffic is coming to the website and has implemented a retargeting effort to ensure FleetUp remains top of mind.

“What was most impressive about Bop Design was that they gave us exactly what we asked for and more.”