Flexxaire
B2B Website for Reversible Radiator Fan Systems
+248.69%
Users
+228.26%
Sessions
+32.56%
Pages Per Session
+335.13%
Page Views
+211.52%
Organic Search
+136.41%
Direct Search
+1,222.22%
Referral Traffic
*Comparing 1 month after site launch to year prior (8/29/22 - 9/29/22 vs. 8/29/21 - 9/29/21)
Challenge/Situation
Flexxaire is a leading manufacturer of reversible fan systems for heavy-duty equipment and machinery. Their website needed to better reflect their innovative fan technology and showcase their products and fan components. What’s more, the load speed on their current site was unsatisfactory, leading to a poor user experience and stagnating lead funnel.
Solution
To address the challenges and revamp Flexxaire’s online presence, Bop Design implemented a comprehensive website redesign, focusing on a clean, modern, user-centric design coupled with streamlined navigation and content organization. The redesigned website incorporates detailed product images and descriptions to showcase Flexxaire’s reversible fan systems, including an interactive “Fan Finder” enabling prospective customers to easily identify the right model for their needs.
Results
The combination of a streamlined user experience and persuasive product showcases generated incredible results. Page Views went up by a whopping 335% while organic search for relevant keywords increased by 211%. The redesigned website incorporated optimized lead capture forms and strategically placed call-to-action buttons. This approach led to a notable increase in qualified leads, allowing Flexxaire to expand its customer base and drive sales growth.
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